Conversion optimization
Nothing a one-time project - when it's done right, it's part of a data-driven culture of improvement
OUR UNIQUE OPTIMIZATION PROCESS
Predictive
Testing
A/B testing is one of best ways to increase conversion rates and learn more about your audience. Gain substantial revenue with segmented experiments and deliver the most effective variations regardless of user behavioral changes. By testing with live visitors on your site, we learn preferred experiences from real users that are then applied to your marketing efforts to positively impact your business and your bottom line.
Analytics
Once we integrate your analytics with your A/B testing platform, you can see how the various segmented traffic reacted to each page variation. Information such as bounce rates, site paths and time on page for each page variation are all measurable with analytics and then applied to your optimization efforts.
Marketing
Automation
Platforms like Indition CRA and Oracle are the engines that fuel the process of turning a simple lead into a new client. Both automated marketing platforms involve automating and measuring all of the communication between you and your prospective customer. Linking your A/B tested pages with different marketing campaigns allows you to gauge the quantity and quality of leads coming from them with the goal of acquiring more converting customers at the top of your funnel.